What is UX? And How does it Support a Business?

Unsure about using UX for your business? You are at the right place to know why it is essential! 

 

UX is paramount to any digital business in the modern world. You can put this into perspective by imagining a restaurant with no menu, or a shopping mall with no kart. You’ll never know what to order, or how to carry the products you wish to purchase. This leads to bad UX, making a user unable to conveniently perform some basic actions. Now, If you are not considering UX for your venture, you may not be solving any user problems or making it difficult for them to use your services.
UX design is at the center of any product or service in the modern era. It focuses on catering to the user’s needs and building products to solve the problems users face. It has become vital for any digital business idea to consider user experience design before moving towards development. 
Even with so much evolution in UX, people still aren’t sure about the difference between UX and UI design. As a result, they fail to use both concepts for the benefit of their business.

 

What is the difference between UX Design and UI Design?

UI is short for User Interface, which explains the focus on the interface aesthetics for a UI designer. A UI designer would mainly focus on making the designs eye-pleasing for the user. A UX designer, on the other hand, would take a deep dive into the problems users face with existing designs. They would also test new designs with users to find an appropriate fix. He would conduct user tests, interview users, and even record their actions to see at what point did they struggle to make an action. 

UI and UX design jobs go hand in hand and can be confusing to differentiate. Most UI designers also equip themselves with the right UX skills to complement their designs. This makes them more suitable for the job market, and this is also why we often come across the term “UI UX Design.” 

Over the past few years, UX has grown in importance as more and more people are focused on solving design problems rather than just making them aesthetically appealing.

How does UX Design help a Business?

If your business operates on any form of digital platform then UX can be vital for growth and customer engagement. It lies in the same importance as branding, marketing, or sales for any business. User Experience design makes it a breeze to surf through your mobile app or website making users interact more frequently.

Imagine your competitor having an app that has a more straightforward flow, takes fewer clicks to perform an action, and makes the navigation simpler throughout the interface. Why would a user consider using your app as an alternative when it makes it difficult for them to perform basic actions. 

 

When one brand makes it easier to view and purchase items through better UX design, it leapfrogs the other in terms of customer satisfaction and customer retention. 

 

It is reported that every dollar invested in UX, on average returns a hundred dollars. 

What benefits does UX Guarantee? 

With the right research and UX practices, you can extract many benefits from your business. This includes reducing costs, user acceptance, user retention, minimizing maintenance efforts, and more. 

Following are some of the core business benefits of UX discussed in detail: 

Cost Reduction

UX design investments can help you reduce developing costs by 55%. With well-defined UX designs, developers can save all the hours wasted on thinking and imagining a design that may or may not meet user requirements. UX further reduces costs by minimizing the need for design maintenance as there are fewer user complaints to deal with. 

People often notice the upfront cost of hiring a designer and decide to not hire one, without realizing how it can save them time and money in the long run. This is one of the sole reasons why UX design as a career is thriving. 

User Acceptance

70% of new projects fail in the market because of poor user acceptance. Bad user experience and lack of user satisfaction are the main reasons that result in a lack of user acceptance. UX design’s main purpose is to meet the user needs which increases the user acceptance rate and raises the chances of a project thriving in the first attempt. 

This is important because if a user finds your competitor delivering a more proficient project, they are likely to become their customer and you may not be able to land them back. 

User Retention

If there’s a better option available in the market, no user would stick to your project. Therefore, UX is important to gain a competitive advantage and make sure your users do not get agitated and start looking for other options. The best way to do this is to consider user reviews and focus on important UX updates when possible. Making your app or website easier to use is what keeps the users engaged.

A good UX is not always noticed or appreciated, but a bad UX design is always complained about. It is like a service that goes unnoticed unless it is not available. This is the reason why you see many users getting vocal against mainstream app updates when they revamp a design because it no longer suits their convenience. However, you might not have seen users taking time to appreciate the design they were using in the first place. 

These details make UX a silent weapon for the success of any business. UX is the key to retaining customers and attracting new ones. If you think we missed out on an important benefit, let us know in the comment section.

 

When one brand makes it easier to view and purchase items through better UX design, it leapfrogs the other in terms of customer satisfaction and customer retention. 

 

It is reported that every dollar invested in UX, on average returns a hundred dollars.